Windows phone adoption

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Klay Thompson had a very Klay-like reaction to not getting the ball on an open-look in transition. It looks like another storm, on Friday, will mostly miss this region. Breaking News: Supreme Court blocks Biden administration's COVID vaccine-or-test rule for businesses However, the justices allow the vaccine mandate for most health care workers to continue. The analogy in general business is that they become very small businesses trying to compete with corporates.

This is especially true when it comes to marketing budgets. In established markets its the amount of money that you have to spend on marketing -- which is essentially the process of distracting and interrupting people enough to notice your product -- becomes huge. Hobbyists can "magic up" investment for actual development they simply remove "time" from other parts of their life and developer code , but marketing requires actual cash. But there's another problem. At the start of a hobbyist market, the software in and of itself is relevant and delivers value directly.

A good example of this is a todo list app. The user downloads it, puts in their tasks, and off they go. But as the market matures the value stops being something inherent within the software and apps start acting as a conduit through to some other commercial value.

The benefit to the user of having an Amazon app isn't in the app itself -- rather the value comes from allowing the user to buy things on Amazon. Facebook allows the user to do whatever they do on Facebook, and so on. That level of market maturation demands a proper, tangible business and that's also something that's difficult for a hobbyist developer to do. Take the situation of a business like Costco developing an app for iOS and Android.

The reason why I've picked this app is because it fits neatly into the sort of app that we're seeing at this point of market maturation. On the one hand they appear to have made a decision that they can cover enough of their target market by targeting just iOS and Android. On the other hand, the value of that app comes solely from the fact that Costco can use it to bring forward value from their main business, through the app, and to their customers.

Is a customer more likely to buy an iOS or Android phone because the Costco app is available? Perhaps not in isolation, but when it's not just Costco but a combination of Costco and thousands of its other business globally, en masse that has a devastating effect on Windows Phone.

With just hobbyist apps available, Windows Phone remains stuck in a low gear with an, admittedly large, selection of "hobbyist class" applications. What do I mean by "hobbyist class"? Well, much as I love hobbyists their constrained resources together with the fact that ideas don't have to go through the mill of commercial introspection, hobbyist apps can be a little ropey in terms of their basic quality.

And, as discussed, it's hard for hobbyists to bring forward value from an existing business. I think Microsoft knows that hobbyists no longer have any sway over the adoption rate of Windows Phone. If you look back at the recent Windows Phone 8 launch much airtime is given over to "hero" apps that Microsoft themselves have helped wet nurse into maturity.

This also goes some way to explaining why Microsoft seemingly stopped helping hobbyist developers in the run up to the Windows Phone 8 release.